Henry Colbeck started the company in 1893 and this year we’re not only proud to be celebrating our 130th year in business, but we’ve also recently been honoured to win ‘Supplier of the Year’ at the National Fish & Chip Awards 2023.
In addition, we know that 2023 will prove challenging for many of our customers, so we decided to work together with our Q Partnership colleagues at Friars Pride and V A Whitley to invest even further into our industry, to promote our national dish and become Joint Headline Sponsors with Middletons for National Fish & Chip Day.
Investing in the day means that NEODA has more resources to deliver more activity, which in turn generates more positive PR. Did you know that our National Awareness Day delivered £1,220,000 of coverage for the Fish & Chip industry in 2022 alone?
NEODA not only helps the edible oils industry to maintain good practices and improve standards, but behind the scenes the team, headed up by the tirelessly enthusiastic Lynda Simmons, continues to deliver a National Fish & Chip Day that gets better and increases its coverage every year.
We have always sponsored National Fish and Chip Day, because we believe a National Awareness Day for our industry is critical. We want the awareness that’s generated to reinforce the great things we know about Fish & Chips to everyone – and especially the younger generation of consumers.
As well as sponsoring, over the years we’ve always helped NEODA where we can – from helping to run the roadshows and providing free products and packaging, to providing space at our annual exhibitions to promote the event and profile and sell merchandise. Being wholesalers we’ve used our distribution team to deliver free National Fish & Chip Day posters and we’ve run many competitions in our What’s Hot! magazine. We always make sure our team are treated to fish and chips on the day too!
Working with our partner sponsors this year we’ve been delighted to ring the changes in the colour of the merchandise and this year’s yellow, red, blue and green caps and aprons are now available. Our Marketing Director Georgina Colbeck has been promoting the new range at this spring’s exhibitions and wore her ‘lucky pinny’ to the National Fish & Chip Awards.
This year we’re supporting the national consumer promotion where a lucky chip shop customer could win a £1,000 tech package. Put the free poster up in your shop and your customers can enter by scanning the barcode. Henry Colbeck will be issuing free posters in April and May – every shop can get involved for free!
If you can think of any ways that Henry Colbeck and the Q Partnership can help you to use National Fish & Chip Day to drive sales into your business then please do get in touch with Georgina Colbeck – Georgina.email@example.com .
If you’d like to meet Lynda Simmons and discuss how you can get involved in National Fish & Chip Day this year, pick up a free poster and maybe buy some merch, then come along to our What’s Cooking? exhibition in Harrogate on Sunday March 26th 2023 – you can even get a photo of yourself in the giant Fish & Chip Day deckchair!