Two ways Fish and Chip shops can ensure success in 2022
Andrew Crook - NFFF President
December 13, 2021

P&G Professional provides expert guidance on how to ensure a prosperous year ahead regardless of sector constraints.

The past couple of years have certainly been challenging for the hospitality industry, to say the least. Many businesses have struggled to operate due to the wide-reaching impacts since the outbreak of Covid last year. However, during 2022, it is vital we reflect upon what worked and what didn’t. In doing this, we can ensure that Fish and Chip businesses thrive this year, and for many years to come.

Efficiency is key

One of the primary challenges across the hospitality industry has centred around the staffing crisis. It has been estimated that there is a current shortage of 90,000 workers across the sector.[1] As a result, business owners have become increasingly concerned as to whether their establishments will be resilient in the face of a limited workforce.

As we begin to plan the year ahead, it is essential that hospitality businesses take the appropriate measures to prepare for a reduced number of employees. One of the primary ways businesses can counter these difficult dynamics is by increasing efficiency. In other words, fish and chip shops would do well to streamline their everyday tasks, such as cleaning and hygiene practices, so they can dedicate more time to providing their usual fantastic service.

P&G Professional, the away-from-home division of Procter & Gamble, offers a range of products that ensure an excellent level of hygiene is achieved upon first clean, making sure businesses get it right the first time. These easy to use cleaning products can play an important part in the day-to-day services of fish and chip shops across the country, by streamlining their cleaning and hygiene procedures, and in turn helping them thrive in these difficult times. Additionally, trusted brands, such as Flash Professional and Fairy Professional require only simple training, so don’t waste any valuable time.

Reassure customers that you’re a safe bet

While the country tentatively emerged from lockdown last year, great uncertainties and anxieties still remain regarding the future and the safety of returning to life as normal. The rapid emergence of Omicron highlights this unpredictability and signalled a return to home working for millions across the country, although further restrictions in England have been ruled out for now.

In order to guarantee that individuals feel safe and secure staying at fish and chip shops up and down the country, it is crucial that businesses reassure their customers that their establishments are clean and hygienic.

P&G Professional offers business owners the opportunity to try the CleanPLUS Experience. This stamp of approval from P&G Professional’s trusted household name brands – including Flash Professional, Fairy Professional and Ariel Professional – serves as a mark of assurance for customers.

Fish and chip shops can prominently display the CleanPLUS Experience sticker – both physically and digitally – as a gold standard in hygiene, reassuring their customers that the establishment has been cleaned to the highest levels using known and trusted brands.

This year is bound to bring some unexpected challenges our way. However, the best possible way we can prepare is to learn from the challenges of the past. This two-pronged approach to planning in 2022 serves as a fantastic starting point to ensure fish and chip shops thrive as we venture through the new year.

To find out more about the CleanPLUS Experience – from P&G Professional’s trusted household name brands Fairy Professional, Flash Professional and Ariel Professional – including applying for complementary materials and signage, call 0800 716 854 or visit

[1]  Figures from
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