Online webinars offer ‘marketing masterclasses’ for seafood businesses
Andrew Crook - NFFF President
February 16, 2021

Online webinars offer ‘marketing masterclasses’ for seafood businesses

Free webinars with industry experts to support independent restaurants,fishmongers and retailersand fish and chip shops 

Seafish, the public body that supports the UK seafood industry, has announced a series of online marketing masterclasses. The events will be delivered by experts and are free for seafood businesses to attend. 

The marketing masterclasses are being delivered by Seafish as part of its efforts to promote and support seafood consumption. This work is driven by the Love Seafood consumer brand. Launched in October 2020 this ambitious long-term consumer initiative aims to help consumers across the UK reconnect with seafood. As well as targeting consumers directly, it also provides marketing tools and resources for businesses. 

Online webinars in the marketing masterclass series are: 

  • Thursday 11 March | Maximising social media for business 

Get insights on common social media queries and build knowledge on how to execute simple but effective social media strategies. Hosted by Head of Marketing at Seafish Greg Smith and delivered by Melissa Rynn from creative agency John Doe. 

  • Thursday 18 March | An intro to local search engine optimisation 

Learn how to find out what customers are searching for and how to make local SEO work for your business. Hosted by Head of Marketing at Seafish Greg Smith and delivered by Melissa Rynn from creative agency John Doe. 

  • Monday 22 March | Restaurants responding to Covid-19 

Hear from two restaurant owners on how they successfully adapted to the challenges brought by Covid-19. Hosted by Mark Sargeant, featuring Bob McCourtnay (Mourne Seafoods) and Campbell Mickel (Eddie’s Seafood Market and Merienda Restaurant). 

The webinars are designed to give independent businesses owners a chance to build their marketing skills and knowledge. They will also provide an opportunity to learn how they can use the Love Seafood consumer brand.  

The masterclasses have been developed with independent restaurants in mind, in response to significant challenges faced by the sector in the past year. Independent fishmongers and retailers and fish and chip shops are also welcome to attend. 

Greg Smith, Head of Marketing at Seafish said: 

Promoting seafood is the core of Seafish’sseafood marketing work. We’re looking to unite the seafood industry behind a single cause –inspiring the nation to fall in love with fish and shellfish. We’re targeting consumers directly with the Love Seafood consumer initiativeTo amplify that, we’realso providing marketing tools and resources which help seafood businesses use the brand to engage with their customers. 

The programme for our first series of online marketing masterclasses as an extension of this work. The webinars have been designed to give businesses a chance to learn how to apply key marketing concepts and how they can make the Love Seafood brand work hard for them. 

We’ve developed the events to support independent restaurants, reflecting the challenges they have faced this past year. I’d also invite independent retailers and fish and chip shops to come along. The events are free but you do need to register to attend so I’d encourage businesses to book their place soon.” 

Visit the Seafish website to find out more or book a space on an event: 

For further information about the marketing masterclasses or Love Seafood contact

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