Due to the rising costs, many shops are facing the NFFF have produced a new industry poster for shops to use. The poster contains a direct message from NFFF President Andrew Crook explaining the reasons for the potential price increase customers may see when visiting a fish and chip shop.

Poster 1
Poster 2

For a copy of the full quote, please see below:

“We are in unprecedented times where we are seeing high levels of inflation and food inflation is even higher.

Most of the supplies we use in the fish and chip industry have increased drastically in price and we are expecting this to continue for some considerable time. Other products are simply not available and we have seen suppliers move away from the sector.

Fish and chip shops do feel the effect of these increases more than most cuisines as our margins are much tighter. The price of fish is comparable to steak in the supermarkets.

As a result of this, and our commitment to ensuring a high quality good value product we may regrettably be forced to review our prices to reflect the rising costs our Industry is facing.

We thank you for your continued support throughout these challenging times.”

Andrew Crook, NFFF President