MCS launches a new site together with the new Good Fish Guide!
Andrew Crook - NFFF President
April 29, 2021

The Marine Conservation Society (MCS) has today launched a new website together with the new Good Fish Guide.

What’s new: 

  • A new, easy-to-use website 

The Good Fish Guide has been given a complete overhaul, of which they paid close attention to how people want to use it. MCS talked to consumers and businesses to understand what they want to see and worked with web and app experts to develop something that works for everyone.  

The new GFG has a simple search so that you can find your ratings easily. MCS also show ratings ranges up front, so that you can see straight away if a species is a Best Choice, OK, Avoid, or has mixed sustainability. 

  • Easy to understand 

Each species has advice on what to look out for and what to avoid, so that people can get the advice they need as quickly as possible.  

The MCS ratings now have a traffic light system for each criterion that they assess, so that people can see the areas of most and least concern for each rating.  

  • A new app 

MCS talked to people who use the GFG and found that they wanted more information on their smartphone app, without making it more complicated to use. So, they now show exactly the same information on the app as on the website. 

Please note that the new GFG app will not be available on app stores – you can only get it by visiting the new Good Fish Guide.  

  • New ratings 

You may have noticed that MCS already been adding new ‘local’ ratings, to better highlight the sustainability of seafood caught and farmed in the UK. This is a key part of their strategy, and one they will keep working on. If you know of UK-caught or farmed seafood that isn’t on the GFG, let the MCS know.  

Visit MSC site –

Visit the new Good Fish Guide –

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