2021 is set to be the year of the staycation (when it is safe to explore), and whether you’re an accommodation provider, food or drink establishment, attraction or event, if you’re a coastal business in England, you can boost your marketing presence without spending a penny – now there’s some good news at last!
Simply list your business on www.englandscoast.com/en, a dynamic marketing and booking tool and one-stop shop to drive UK and international visitors to the wonderful English coastline..
It is supported by the national tourist board VisitEngland as part of its Discover England Fund. Visitors to the website can research their trip, navigate the coastal areas virtually, build itineraries and book directly with the provider.
England’s Coast is currently running a major promotional UK campaign to encourage visitors to holiday on the coast when it’s safe and to help kick-start coastal economies.
Samantha Richardson, Director of National Coastal Tourism Academy which delivers the project, says: “England’s Coast was launched in 2018 to help international travellers discover more about our amazing coastline and book a visit, as research indicated that most international visitors knew very little about our coast. The objective is to support our coastal economies to grow tourism beyond the main summer season, to encourage longer stays and a better connection to local people, places and products. Due to the current pandemic, we are now also supporting the domestic recovery of the coastal tourism sector and encouraging UK residents to rediscover our amazing coastline.”
With over 2,000 businesses already listed, England’s Coast welcomes accommodation providers within five miles of the coastline or within 15 miles for all other visitor-facing tourism businesses. There is no catch, and all users book directly with the provider.
Providing a diverse range of options for coastal day trips, short breaks and staycations for holidaymakers around the UK, the whole of England’s Coast is featured via eight easily navigable regions. Each features the ‘must-see’ attractions and unique characteristics of that particular stretch:
- Northumberland – Wild Coast
- Durham and the North East – Reclaimed Coast
- Yorkshire – Heritage Coast
- East Coast – Natural Coast
- South East – Cultural Coast
- South Coast – Jurassic Coast
- South West – Active Coast
- North West – Explorer’s Coast
England’s Coast – audience and reach
- Primary target audience is couples and individuals aged 40+ travelling without children from all markets, encouraging visits in the shoulder and off-peak period
- In the domestic market, families and Millennials are key to supporting the recovery of the sector
- Over 56k followers across social media channels in 6 languages, 21k UK followers
- Content includes a constant stream of inspiring blogs and local stories highlighting the wonderful characters and beauty of England’s Coast, shared across social media platforms
To help boost your business, sign up to England’s Coast and be part of the campaign to turn the tide for coastal tourism. Listing is completely free and you can sign your business up to England’s Coast HERE