Kraft Heinz brings Heinz [Seriously] Good Vegan Mayo to foodservice
Andrew Crook - NFFF President
March 3, 2021

Kraft Heinz has launched Heinz [Seriously] Good Vegan Mayo into foodservice, following a resounding thumbs up from retail.

With the same great taste and creaminess as much-loved [Seriously] Good Mayonnaise, Heinz [Seriously] Good Vegan Mayo is a Heinz first in foodservice.

The launch is perfectly timed to tap into increased interest in vegan, plant-based and flexitarian diets – burgeoning business for foodservice. In fact, recent research from Mintel shows that 25% of young British Millennials (aged 21-30) say that they now see a vegan diet more appealing. The research also revealed that a vegan diet is proving more attractive to 12% of all British consumers[1].

Growing enthusiasm for health and sustainability is also driving consumer calls for ‘clean’ products and Heinz [Seriously] Good Vegan Mayo is a great back and front of house choice for operators, with its clean labelling – no artificial colourings or flavourings.

The thick and creamy texture of Heinz [Seriously] Good Vegan Mayo makes it ideal not only for topping dishes but also a great base for creating special sauces due to heat friendly formulation.

Claire Traynor, Head of Foodservice UK&I at Kraft Heinz says: “Our taste test research reveals that 71% of chefs would use Heinz [Seriously] Good Vegan Mayo in some way at their restaurants, with most chefs saying they prefer Heinz over competitors as it tastes closer to regular mayo.

“This makes Heinz [Seriously] Good Vegan Mayo an ideal solution for consumers with varying dietary requirements who choose to eat together. We’re delighted to bring a plant based Seriously Good Mayo to foodservice to bridge the gap and help operators provide a tasty vegan alternative from Heinz, a brand consumers know and love.”

Heinz [Seriously] Good Vegan Mayo is available in 875ml squeezable bottles and 5l pails, with a 12- and a 9-month shelf life, respectively.

And operators can give it a try for themselves, on us. To get a free sample (while stocks last), email with your name, business, address and telephone number.

[1] Mintel, June 2020

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