JJ Launches Catch Dates to Promote the ‘Freshest Frozen’ Fish
Andrew Crook - NFFF President
April 13, 2021

JJ is introducing Catch Dates on Frozen at Sea (FAS) fish to highlight the ‘freshest frozen’ fish.  

Sezer Ozkul, Chief Product Officer at JJ said, “For the best flavour and juiciest texture, we recommend serving fish as close as possible to the catch date.”

Traditionally, many wholesalers do not advertise catch dates on marketing material.

“We want to be fully transparent about when our products were caught,” said Sezer.

Catch dates show the month the fish was caught, processed and frozen, indicating how fresh the stock is.

According to the National Federation of Fish Friers (NFFF), FAS fish has an average shelf-life of 18 months. But the sooner you serve it, the better the taste.

“Fresher fish means happy customers who will keep coming back for more,” said Sezer.

Download the new fish and seafood brochure with catch dates here:


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