Three UK chips shops have been named as finalists for the Marketing & Innovation Award at the National Fish and Chip Awards for their ability to catch the attention of customers with compelling campaigns.
Businesses in Stirlingshire, South Glamorgan and Powys have had the line-up of industry experts hooked on the creative sales-boosting ideas devised that have kept customers coming back for more of the takeaway favourite.
Entrants submitted an in-depth written response to a series of questions about a marketing initiative launched within the last 12 months. A panel of industry specialists reviewed how crisp the execution of the campaigns was, the innovation and impact of the campaign, as well how GDPR regulations were met.
The intense scrutiny of all the details sets the awards apart, with the meticulous approach intended to motivate businesses to reach for the next level of success with its operational standards, customer service and delivery of delicious food.
The three chip shops reeling customers in with their marketing magic are:
Scotland
The Real Food Café, Tyndrum
Wales
Zero Plus, Cardiff
Hennighan’s, Machynlleth
The finalists have been invited to the awards ceremony next month on 28 February at the Park Plaza Westminster where the winner will be revealed. There are a limited number of tickets still available for the most prestigious event in the fish frying industry. Get them while you can at https://thefishandchipawards.com/event-tickets/.
Andrew Crook, president of the National Federation of Fish Friers and awards organiser, says of the finalists: “With a variety of takeaway temptations to compete with across our towns and cities, it’s a must for chip shops to be able to stand out among a diverse food offering to secure repeat business.“
“The Marketing & Innovation category has been really inspiring, as it’s shown how teams have collaborated, shared ideas and brought bags of creative flair. The opportunity to do something fun and unexpected is exactly what makes the chip shop industry so special.”
Sean Savage, sales & marketing director at foodservice supplier T.Quality, comments: “We would like to extend our warmest congratulations to all the finalists of the Marketing & Innovation Award. Their dedication to their craft and ability to think creatively have set them apart as leaders in our industry this year.”
“At T.Quality, we believe that innovative marketing plays a crucial role in driving business growth and customer engagement. This award shines a spotlight on the exceptional marketing efforts that are driving success in the fish and chips sector.
As a leader in the foodservice industry, T.Quality is committed to supporting and celebrating excellence. The Marketing & Innovation Award aligns with our dedication to promoting innovation and excellence in the food industry.”
For more information and bits on the National Fish and Chip Awards, please visit: www.thefishandchipawards.com.