Deliveroo is set to expand into circa 100 new towns and cities in 2021 across the UK as well as more than double its number of Editions sites globally.

The company will arrive in places such as East Kilbride in Scotland, Llanelli in Wales and Scarborough and Yeovil in England, after seeing customer demand for delivery services rise over the past year.

Deliveroo also plans to offer restaurant partners its new “Signature” service, enabling customers to order delivery via restaurants’ own channels.

Deliveroo will also expand its reach in about 150 of the areas it currently operates in, such as Glasgow and the Home Counties, which, together with the circa 100 new towns and cities it expects to enter, will bring the total number of people that could order from Deliveroo to almost two thirds of the entire UK population.

In the past year, 20,000 new restaurant partners have joined Deliveroo and the company has launched 36 new grocery partnerships, covering about 1,600 UK sites on the platform.

Carlo Mocci, Deliveroo’s chief business officer for UK and Ireland, said: “We are pleased to announce that we expect to launch in around 100 new towns and cities across the UK and expand our reach in existing areas throughout 2021 with the aim of reaching almost two thirds of the population.

“With further lockdown measures now in place across the UK, we want to do everything possible to help households get the food they need and want and play our role to make sure families across the country have a wide selection of amazing food, drink and household products to order in as little as 30 minutes.”

The company also created work for an additional 25,000 riders last year, meaning the number of riders doubled from 25,000 to more than 50,000 in the UK over the course of 2020.