Deliveroo reports sharp rise in demand for vegan
Andrew Crook - NFFF President
January 6, 2021

Deliveroo has reported a huge increase in demand for vegan food in the last twelve months, with orders of plant-based dishes up 163% on the previous year.

The first week of January 2021 has already seen a 153% rise in searches for ‘vegan’ food in the app compared to the month before.

The online food delivery service has seen the number of vegan restaurants on the app more than double in the last year alone.

More restaurants than ever have introduced plant-based menus and dishes to their regular offering and there are now over 12,000 vegan friendly restaurants available in the UK on Deliveroo.

According to the food-delivery company, the cities with the most vegan orders per capita in the past year have been Brighton, Bristol, London, Manchester and Edinburgh.

Elena Devis, vegan category specialist at Deliveroo, said: “We’re continuing to see a massive increase in demand from our customers for Vegan dishes and so many of our restaurant partners have created exciting new dishes to kick-off Veganuary 2021.

Vegan and Plant-based food is a growth area we are really excited by at Deliveroo so we’re super happy to be supporting Veganuary again this year.”

Toni Vernelli, head of communications at Veganuary said: “With the climate crisis and global pandemic making headlines every day and many feeling helpless, Veganuary offers people a way to take positive action.

The huge response we’ve had this year shows it’s exactly what many people need right now. It’s great to have Deliveroo on-board making it so much easier for people to try vegan this January.” 

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