Deliveroo expands ‘Signature’ service
Andrew Crook - NFFF President
February 4, 2021

Deliveroo has announced a major global expansion of its “Signature” service for restaurant partners across the UK and international markets.

Signature enables customers to order via restaurants’ own websites and apps, “while allowing them to benefit from Deliveroo’s knowledge in logistics and food delivery”.

A selection of restaurants are now live with Signature including Nando’s, PizzaExpress, Wagamama and Patty & Bun. Deliveroo aims to have 50 new restaurant partners signed up to Signature by the end of the month.

Deliveroo has developed two products under the Signature service – a logistics and customer service solution where Deliveroo completes food delivery orders made through restaurants’ own channels, and a full-stack end-to-end solution that also includes website design and support from Deliveroo.

Deliveroo said Signature would help restaurants reach new customers, build relationships with customers directly and grow their online business.

Stephen Goldstein, European vice-president for restaurants at Deliveroo, said: “Enabling customers to order delivery via restaurants’ own channels is a compelling proposition for our partners and deepens our relationships with these partners.”

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