Burger King UK is supporting independent restaurants forced to close under tier three restrictions by offering them the chance to advertise on its Instagram account for free.
The company is following in the footsteps of its French business, which made the gesture this week to support struggling businesses and show solidarity.
To participate, restaurant owners post a photo of their signature dish with the hashtag #WhopperAndFriends and Burger King UK will share it.
Burger King UK stated: “There’s more to life than the Whopper. There’s Roti King, Sultan’s Palace, Tayyab’s, Eco, Dumplings Legend, Ochi’s, Damak, Platzki – in short, there are many great dishes that deserve to be as famous as the Whopper. As we head into tier three across more parts of the country, it’s clear independent restaurants need all our support.
So we’ve decided to give you a break from our burger pics and make our Instagram available to all these restaurants. Until they can reopen, they can advertise on our Instagram for free.”