Brand refresh to modernise traditional fish and chips for The Fish Inn
Andrew Crook - NFFF President
June 9, 2021

Located in Clacton-on-Sea, Essex, The Fish Inn is a popular spot for locals and tourists alike who love the shop’s traditional chunky fish and chips. Lucas Lambrou and his family have run the shop since 2007 and following an extensive refurbishment, they were looking for social media support to promote this to their customers.

Bringing the brand up to date

After approaching Eat Marketing for support with a social media strategy, we suggested a brand and website refresh was needed to ensure customers received a high quality experience from initial interactions through to ordering online.

The Fish Inn’s previous logo was cluttered, old-fashioned and didn’t represent the forward-thinking nature of the business. To represent the smooth and seamless service offered at the shop, the new logo uses a single line layout, integrating an abstract fish icon and using a bold, confident sans serif font.

Following the launch of the new brand, The Fish Inn team received a detailed style guide and logo assets to ensure brand consistency in the future.

Delivering a delicious website design

To support the launch of The Fish Inn’s rebrand and to help raise awareness about the family’s heritage in fish and chips, the team opted for Eat Marketing’s 5-page website design package. The refreshed design allows customers to browse

on-brand downloadable PDF menus, access The Fish Inn’s preferred online ordering platform and find out more about the family’s commitment to using local, fresh and sustainable ingredients wherever possible.

Food photography and images of the team are used throughout the design alongside the brand’s updated colour palette resulting in a fresh and user- friendly website.

Growing an online community of Fish Inn fans

Once The Fish Inn’s branding and website had been refreshed, the team were keen to share the news with their followers on social media. We created a bespoke 12-month social media strategy, focused on building positivity and positioning The Fish Inn as the friendly, go-to place for fish and chips in Clacton.

Through competitions and promotions, ingenious menu specials (such as Guinness gravy for St Paddy’s Day), team-centred posts and Instagram Stories, the number of followers on Fish Inn’s Facebook and Instagram has grown as customers engage with the shop online.

“It’s been brilliant working with Eat Marketing – they manage to turn my ideas into reality alongside their own great suggestions! Their experience in the industry is second-to-none and they are always at the end of the phone to offer advice and guidance to help grow my brand.” Lucas, The Fish Inn

Create a seamless online experience for your customers

Get expert guidance on creating a digital marketing strategy with impact. Visit: or give the Eat Marketing team a call on 0845 835 4661

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