Andrew Crook - NFFF President
November 2, 2021

The bacon butty has been named the UK’s favourite sandwich, beating off fierce competition from other popular sandwich fillings, according to new national research.

The recent study, conducted by Foodhub, one of the UK’s leading food ordering apps, investigated the UK’s favourite sandwich in celebration of World Sandwich Day on November 3rd.

One in five Brits (20%) opted for bacon as their favourite sandwich filling, with cheese (18%) falling narrowly behind. In third came cheese and pickle (15%), with ham and cheese missing out on landing in the top three.

It is a return to form for the classic Bacon Butty as in 2020 it was controversially knocked off No1 spot by the humble hamburger, causing furore across social media with thousands insisting that a hamburger shouldn’t qualify as a sandwich.

Elsewhere the best thing since sliced bread is still… sliced bread. Over a quarter of participants chose white sliced loaf as their bread of choice when it came to sandwich making, with the French favourite baguette landing in second (26%) and wholegrain bread coming in third (22%).

But nobody likes a dry sandwich, as Mayonnaise (48%) was crowned the UK’s go-to condiment, knocking the traditional sandwich-smothering butter (24%) off its perch to claim top spot.

The study also discovered that despite options aplenty, the humble sandwich remains the UK’s favourite lunch, with almost half (48%) of participants opting for it as their preferred midday meal. The sandwich topped the list despite 28% favouring soup and spuds coming in third, while the jacket potato received 22% of the vote.

One in five Brits claim to eat a sandwich every single day and a staggering one in 10 Londoners declare they eat sandwiches several times a day.

Ardian Mula, Foodhub spokesperson said: “We all know Britain loves bacon, so it was no surprise to see it come out as the nation’s favourite sandwich.

“However, we were surprised to see cheese and pickle creep into the top three. It was also an eye-opener to see that mayonnaise is the UK’s favourite sandwich condiment ahead of butter.

“We’ve seen a surge ion sandwich orders over the last year, and this is represented in the fact that 1 in 10 say order their sandwich via a food ordering app/website, rather than make the dish themselves. Here, at Foodhub, we offer a wide range of cuisines at any time of day, so whether that’s a midday meal or a dinnertime dish, we’re on hand to make sure you can sit back and relax and enjoy a tasty treat at your feet!”

There was a gender and generational divide when it came to the nation’s ultimate sandwich, as females opted for cheese (19%), yet bacon remained the top choice by males with 23% voting for the meaty option.

One in five 55–64-year-olds chose egg mayo as their top topping compared to just 10% of 18–24-year-olds, as the younger age group prefer the classic ham and cheese (17%).

It appears the Coronavirus pandemic has had a significant impact on our sandwich eating habits with over one in five (21%) Brits saying they eat sandwiches more often now than they did this time last year, compared to just 12% who said they eat less.

If you want to celebrate World Sandwich Day (November 3rd) with your favourite sarnie, head to Foodhub’s website or app to see what they have on offer to suit your cravings:


  1. Bacon (20%)
  2. Cheese (18%)
  3. Cheese and Pickle (15%)
  4. Ham and Cheese (15%)
  5. Egg Mayo (15%)
  6. Chicken (14%)
  7. Tuna (12%)
  8. Sausage (12%)
  9. Chicken and Bacon (12%)
  10. Prawn Mayo (11%)


  1. Sandwich/Wrap (48%)       
  2. Soup (28%)
  3. Jacket Potato (22%)
  4. Salad (18%)
  5. Beans on Toast (18%)
  6. Fish and Chips (17%)
  7. Pasta (16%)
  8. Pasty (15%)
  9. Leftovers from tea (10%)
  10. Rice dish (10%)
WP Twitter Auto Publish Powered By :