NFCD Spotlight
Karen Clark
May 16, 2023


Founded in 1899 and remaining a proudly independent Family-Owned Company, V A Whitley has been delivering service and quality to Fish and Chip shops throughout. From our modern sales and distribution sites in Heywood, Blackpool, and Colwyn Bay we operate a fleet of modern vehicles delivering ambient goods and sundries, frozen foods and frozen at sea fish fillets, foodservice packaging and catering equipment to our customers.

As leaders in our industry, we play an active role in NEODA (National Edible Oil Distibutors’ Association), FASFA (Frozen at Sea Fillets Association), we are major sponsors not only of National Fish and Chip Day through NEODA but also of the NFFF’s National Fish and Chip Awards and Fry Magazine’s Best 50 Takeaways Competition. 

We have chosen to be a principal sponsor of National Fish and Chip Day because we believe this annual event provides an excellent platform to build the awareness and positive publicity for fish and chips and to celebrate our iconic national dish and the wonderful industry surrounding it. The positive focus that National Fish and Chip Day provides can only enhance the public’s perception of fish and chips and reinforce the consumer choices which support our customers and the fish and chip trade as a whole. We have committed with our Q Partnership colleagues and Middleton’s Foods to supporting National Fish and Chip Day as Principal Sponsors for the greater good of the fish and chip trade.

V.A.Whitley has for many years through our Chairman Tony Rogers been a pillar of NEODA with continuous representation as President or within the President’s Committee for over 50 years. NEODA has been the driving force behind National Fish and Chip Day and V.A. Whitley have sponsored and supported the event since it started in 2015.

In previous years we have supported National Fish and Chip Day through roadshows, helping decorate shops in National Fish and Chip Day merchandise, running competitions and of course visiting our customers with our famous fish mascot – Errol Finn!

This year we will again be giving away free Point of Sale Posters for customers to display in their businesses. We will also be running several competitions through our Newsletter, Website, and social media – giving customers the chance to win some of the great new Merchandise available this year – So keep your eyes peeled.

Over the years we have seen many shops really engage with National Fish and Chip Day – proving that you get out, what you put in! We are really looking forward to this year’s National Fish and Chip Day – working together with the other principal sponsors – Friars Pride, Henry Colbeck and Middleton’s Food and along with the other Sponsors – it promises to be the best one yet!

Look out for updates at and follow us on socials @VAWhitley1899.

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