Specialist food and drink agency William Murray PR & Marketing has been chosen by The Norwegian Seafood Council to manage both its consumer and trade PR and marketing activity in the UK.

The Norwegian Seafood Council works on behalf of all Norwegian seafood exporters to develop markets and promote Norwegian seafood across the world. 

Having been successful in the highly competitive four-way pitch, William Murray will now support its new client with PR, media and digital/social services across retail, foodservice and consumer markets.

Hans Frode Kielland Asmyhr, UK Director, Norwegian Seafood Council says: “We are very excited to start working with William Murray to promote Seafood from Norway in the UK. Their breadth of expertise within the retail and foodservice sectors will help us to achieve our goal of building the perception of the Norwegian origin mark as a mark of quality and sustainability here in the UK.”

Anita Murray, CEO, William Murray says: “We are really excited to be partnering with Norwegian Seafood and increasing the demand for and knowledge of Norwegian seafood. We are eating more seafood in the UK and Norway has such a special and unique story to tell about its people, the sea, the way it fishes and sustainability. We will be looking to tell that story through strong, origin-focused campaigns and finding new ways to engage our B2B and B2C audiences.”