Everything is clicking into ‘plaice’ for three fish and chip shops in Norfolk, Hampshire and Stirlingshire, which have ranked highly in the National Fish & Chip Awards for their online marketing magnificence.

Not content with just being excellent at fish and chips, entrants for the Digital Marketing award have also been proving that they are linked into what effective selling techniques look like and how to achieve strong results.

Social media savviness has been showcased to representatives from the fish and chip sector who have been liking the campaigns and approaches the hopefuls have designed to bring customers repeatedly through their doors during the last 12 months. Following a host of assessments, three fish and chip shops have shown they are on the money and are today announced as the finalists.

Hoping they will be able to tell the story of their win like 2024 titleholder Zero Plus from Cardiff in Wales, are:

Norfolk

Eric’s Fish & Chips, Thornham

Hampshire

J-Henry’s Fish and Chips Hedge End, Southampton

Scotland

Stirlingshire

The Real Food Café, Tyndrum

Andrew Crook is the president of the National Federation of Fish Friers (NFFF), which is the organiser of the awards and sponsor of the category this year. He says: “There are so many creatively minded professionals working hard behind our fish and chip shop counters, spanning different generations and the Digital Marketing category provides fantastic insight into how teams work together to come up with memorable ideas and deliver winning strategies.

“It’s brilliant to see that our three finalists are mastering the power of online marketing to great effect, and they truly understand their customers’ behaviour, wants and needs. The competitors’ fun and out-of-the-box thinking has thoroughly impressed the experts – well done to them all!”

The National Fish & Chip Awards exists to keep industry standards at the highest possible levels, with expert guidance, feedback and support offered to those competing to ensure they are equipped with newfound knowledge to continue their progression. The awards will take place on 26 February at the Park Plaza Westminster Bridge in London.

Tickets for the fish and chip industry’s most talked about event are selling out fast, so get your booking wrapped up by visiting https://thefishandchipawards.com/event-tickets/.

For more information and bits on the National Fish & Chip Awards, please visit: www.thefishandchipawards.com.